Success Story Interview:
Divya Agrawal
Using LinkedIn to Build Visibility, Generate Leads, and Grow Your Freelance Business

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As a freelance B2B technology writer and LinkedIn lead generation coach, Divya has developed a practical approach to using LinkedIn as more than just a social platform. In this Inside AWAI conversation with Executive Director Katie Yeakle, she shares how writers can use LinkedIn strategically to increase visibility, build credibility, and create meaningful business opportunities. She explains what works today, what doesn't, and why consistency and positioning matter more than trying to game the algorithm.

Divya also dives into some of the most common mistakes freelancers make on LinkedIn, how to create content that attracts the right audience, and what it takes to stand out in a crowded marketplace. Whether you're actively looking for clients or simply want to build a stronger professional presence, her advice offers a practical roadmap for getting noticed and generating opportunities.

What You'll Learn

• How to use LinkedIn as a lead generation tool instead of just a social platform
• The biggest LinkedIn mistakes freelance writers make
• What types of content help build visibility and credibility
• How to position yourself so potential clients take notice
• Why consistency matters more than chasing the latest LinkedIn tactics
• Practical ways to build relationships and create opportunities through LinkedIn
• How Divya combines LinkedIn strategy with her B2B writing business

Recommended Resources:

• The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
• Create Your Own LinkedIn Profile in a Day: Your First Step Toward Attracting Valuable Clients

The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »

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Published: June 15, 2026

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